Search Engine Optimization (SEO) – is technically defined as making your website more relevant to what a someone is searching for at a search engine–so your website will show up in the search engine results pages. Showing up will increase the traffic to your website and your company’s overall online visibility. Even though it has a very simple definition, SEO has a very negative connotation to many people.
SEO is not easy. There are SEO problems all the time that arise if the person doing your website’s search engine optimization is not done correctly. Even one little “mistake” by the site’s SEO can ruin your entire business. I’ve seen this too often. Read the rest of this entry »