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Google AdWords: Impression Share Metrics

25 Jan

On January 30th, 2012, Google will start rolling out Impression Share Metrics in the Ad Group level in Google AdWords. If you are familiar with Google AdWords, Google’s pay per click (PPC) program, and also you use it every day, you then know that this really is going to be a really welcome new feature.

Google has announced the Impression Share Metrics are going to be available at the Ad Group Level in Google AdWords.

So, what is Impression Share?
Impression share will be the percentage of impressions you received divided by the estimated quantity of impressions you were eligible to get. Eligibility is based on your present ads’ targeting settings, approval statuses, bids, and Quality Scores.

An easy method to understand the worth of impression share would be to consider the on-line advertising landscape as a scrumptious pie. You as well as your rivals are each trying to nab the biggest slice of that pie. By tracking your impression share metrics, you’re retaining tabs around the size of one’s slice compared to the remainder of the pie, that is being divided up and eaten by your competitors.

Here are some explanations of the new impression share metrics, and the three new columns that will be added starting on January 30th, 2012:

Impression Share
Lost Impression Share by Rank
Exact Match Impression Share

Impression share will be the percentage of impressions received divided from the estimated quantity of impressions eligible to get.

Lost impression share by rank is the percentage of impressions lost because of ad rank. Nevertheless, the percentage will not be proven if your campaign is at or close to your set daily budget.

Exact match impression share is the percentage of impressions received for searches that exactly matched keyword divided by the estimated number of exact match impressions eligible to receive.

Right now, the impression share metrics are available at the campaign level only. But, this really is going to be extremely useful for search engine marketers, especially simply because it is at the Ad Group level. According to Google, These changes will start to roll out to all advertisers globally on January 30, 2012, so look out for them in your account quickly. Once these modifications are reside, you’ll have the ability to find more comprehensive information within the AdWords Help Center.

 
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