The White House and major mobile carriers have launched a text-messaging campaign aimed at improving the health of babies in the U.S.

The Text4baby campaign, with support from health-care providers and several government agencies, will deliver health information to women from early pregnancy through their babies first birthdays. The campaign, created by the Healthy Mothers, Healthy Babies Coalition, will attempt to provide health tips to combat high rates of premature births and infant deaths in the U.S., the White House said in a press release.

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