FFTF - Cellular Entertainment

All of the entertainment options that are hot on the PC—social networking, web video, user-generated content—are downright torrid on the smallest of screens, the cell phone. New research from Deloitte & Touche finds that 47 percent of 25-41 year olds use their cell phones for entertainment, a massive surge from the 29 percent who said they did so only eight short months ago. And where the eyeballs go, there go both the ad dollars and the aspirations of many businessmen.

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